Cocoon
Roles / Senior Brand Designer / Sophie Bennett

Sophie Bennett

Sophie Bennett

Open to work
Brand Designer · UAL Graduate · London
Brand identityFigma · 92TypeResearch
96
Match
Sophie's voice intro · 0:48
"I've been freelancing in branding for a year, mostly for early-stage tech startups…"
AI Screening interview
Completed · Mon 20 May · 6 min
94%
Communication
92%
Craft depth
96%
Values fit
Cocoon summary — Strong communicator. Explained the fintech rebrand with clear narrative structure: problem, approach, outcome. Mentions research as default starting point — matches Folk & Form's craft principles. Comfortable receiving critique. Flag for follow-up: motion/animation experience is limited.

Project stories

Rebranded a fintech app
B2B · 3 months · Solo
Logo, type system, full identity. Led research with 12 customers, defined a tone-of-voice for engineering-led copy, and built a Figma library used by 6 product teams since.
D&AD New Blood entry
Brief · 4 weeks · Pair
Shortlisted. Designed a brand campaign around mental health for under-25s. Set the visual system in Bastia + DM Mono, with motion principles applied to 8 social ads.

Why Sophie matches

Skills
98
Experience
92
Values
96
Stage
90
Location
100
Top 4% of profiles for "Senior Brand Designer" in the UK this week.

Recommended interview questions

  1. Walk us through the research-to-launch arc of the fintech rebrand.
  2. How would you set up a tone-of-voice system from scratch?
  3. Tell us about feedback you've received that genuinely changed your work.
  4. Where are you on motion — what would you want to learn here?

Team notes

Ross — her D&AD entry is genuinely strong. Would love to meet.
2h ago